Kathryn Connelly (09005968)

Student: Kathryn Connelly (09005968)
Chosen blog: Ubergizmo


The blog I chose to work from is Ubergizmo.

Ubergizmo is basically a blog that posts the latest gadgets and softwares etc.Ubergizmo decribes itself as an “edgy consumer electronics site.”

The founder of Ubergizmo is Hubert Nguyen. He is , as expected, obsessed with new gadgets and games. He is a retired NUIDIA engineer who programmed special-effects demos such as “Nalu”. Although Hubert is the founder there is a whole team at Ubergizmo.Eliane Fiolet is the co-founder and editor of Ubergizmo.com where she writes about web applications, design and usability. She owns a Corporate ID design business that helps companies create great brands. Prior to opening her own agency, Eliane worked for a top design firm, Minale Tattersfield Design Strategy, where she created identities for Fortune 500 companies. She also worked in the video game industry as a designer for an award-winning adventure game. Eliane holds a master degree in visual communication from the "Art Decoratifs" college. Edwin key is the associate producer He loves dabbling with new technology and gaming. After this there are two contributing editors Karsten Lemm and Ravit Lichteaberg. Ubergizmo also has an international team, as it is a successful blog across the globe. You can read Ubergizmo in six languages and is read in two hundred and twenty two countries.
Ubergizmo was voted one of the top one hundred blogs by PC Magazine.

The main topics that Ubergizmo focuses on are gadgets, new software and conferences. Within these topics they list the user interface practicality, design, pricing and competition. Also Ubergizmo post coverage from conferences like CES, CTIA, DEMO and GDC. The team describe themselves as gadget “geeks” therefore there are a lot of interesting and fun products posted up daily.

There was around 50-70 posts a day. Some short some long. It was quite difficult to read them all so I might have scrolled past a few to save time but most of the posts were quite interesting an short anyway so they were enjoyable to read.

The target audience is definitely men and women in the tech world, people who crave the latest gadgets, games and software’s and also business owners could benefit from reading this blog. The age profile would vary immensely. The page is laid out as a list page and the reader can simply scroll through the embedded artifacts like the pictures, links, videos and articles.

Unfortunately there were not that many comments on these pages. I reckon its because the readers have no question as Ubergizmo is very informative.

My favourite post is “Acousticom Sound Egg chair for CES 2010” .This post is about an Egg chair that has built in surround sound that was designed to isolate sound inside and out like wearing headphones. I thought it was very interesting and just plain fun.

These are my comments, all of witch posted on Ubergizmo:

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