Student: (Sofia Engdahl 09002763)
Chosen blog: (Hypebot.com)
Chosen post: (Advice For Musicians In 140 Characters Or Less)

The main author seem to be anonymous, but is reachable through email. It is a team of people who are making the blog. There are also several different guest authors.

The topics are as its title says about music, technology and the new music business. For example it takes up news about Spotify, Myspace, Twitter, Facebook and Google Music. There seem to be an ongoing discussion, especially among the guest authors who often are practicing musicians or music workers, about the future of the music industry. They talk about how the new forms of distribution of music effect the people who has made it. Examples of topics are: ”Is Google Music Search A Game Changer?", "5 New Tech Trends You Can't Afford To Ignore"
and "MySpace Music Gets A Major Upgrade".

The blog publishes about 5 to 10 posts per day. With that frequency, the blog is capable of covering most of the things that happens around the world in this field.

The target audience is anyone interested in news about these topics; the music industry with main focus on the digital distribution of it.

The language used is English and it has a journalistic tone, it's not personal but at the same time not completely academic. The main pages posts try to appear objective, while the guest authors posts are definitely not, they are more like chronicles, written from a personal view. The posts are usually pretty short and easily read.

The page layout looks sterile. There are not many adverts and the coloures and fonts are consequent and simple which makes it stylistically pure. The graphic doesn't take the focus from the text. There are a few images, and if there is a connection to the topic there is sometimes videos published.

There are are a couple of comments, and you can easily find the most recent ones in a list on the top of the main page. This also makes it easy to see answers to your own comments or directly go to a specific comment, instead of first finding a post. This is good as the frequent flow of new posts makes it easy to loose track of older ones further down on the page.

My favourite post, or one that I find most interesting is this called ”Advice For Musicians In 140 Characters Or Less”.
Before, they have asked the blogs twitter-followers to give their best advise to musicians, just as the title suggests. Using Twitoaster, ”a free online utility that threads and archives twitter conversations, bringing context and adding stats to your Twitter communications”, they summoned the result and showes some of the comments in the blog. Also, people have made new additions by commenting the blog. Its interesting how they make their readers interact, both in the blog itslf but also using twitter, and they respond by publishing the result. There is a spiral of communication going on, they show that they are interested in communicating with their readers.

My comments on blogs:
1. http://www.hypebot.com/hypebot/2009/10/facebook-and-myspace-in-talks-to-connect.html#comment-6a00d83451b36c69e20120a632fb10970b
2. http://justanother24hours.com/media/readers-should-fund-online-media-and-that-includes-journalism-and-blogs/comment-page-1/#comment-9993
3. http://www.hypebot.com/hypebot/2009/10/the-unoffical-hypebot-reading-list.html#comment-6a00d83451b36c69e20120a6907875970c
4. one of my comments have still to be accepted by the moderator.